Tropical Agrosystem (India) Pvt. Ltd. has launched the #SawalKalKaHai campaign. This campaign aims to inspire responsible farming and promote healthier food choices. It stresses the need for sustainable farming practices for both today and the future.
The #SawalKalKaHai campaign is more than just a slogan. It is a call to action for farmers and consumers alike. The central message is clear: “The question is not just about today, but every tomorrow.” This highlights the urgent need to protect soil health and secure the future of our food systems. The campaign invites everyone to take part in a collective responsibility towards sustainability.
Founded in 1969, Tropical Agro is a significant player in India’s crop protection and plant nutrition sector. The company has an annual turnover of about USD 200 million and offers a wide range of solutions, including chemical, biological, and organic products. Notably, 20% of its portfolio is now focused on biological and organic options.
The campaign aims to enhance soil health, improve farm productivity, and make agriculture more resilient to climate change. Tropical Agro has also introduced innovative products like Tag Stem Lee and Tag Proxy. These products are designed to protect crops and revitalize the soil.
The campaign film plays a crucial role in spreading awareness. It tells a relatable story about a mother who chooses healthier food options for her child. The film starts with the question, “Khaane Mein Kya Hai?” (What’s on the menu?). It then follows the mother’s journey as she replaces unhealthy food with nutritious choices. This represents how our daily choices impact our health and the environment.
As the narrative shifts to the farm, it showcases how Tropical Agro’s sustainable solutions help farmers provide better food. The film emphasizes that today’s choices affect the food ecosystem of tomorrow.
V. K. Jhaver, the founder of Tropical Agrosystem, stated, “Sustainability is not just a buzzword; it’s a responsibility.” He believes that the #SawalKalKaHai campaign is a movement that encourages both farmers and urban consumers to make conscious choices for a better future.
Chandrika Rodrigues, General Manager of Branding & Communication, echoed this sentiment. She mentioned that the campaign aims to connect rural farms with urban consumers, nurturing a movement towards a healthier food ecosystem.
Tropical Agro’s previous initiatives, such as the documentaries Jai Jawan Jaivik Kisan and Jiyo aur Jeene Do, have laid the groundwork for this campaign. The #SawalKalKaHai campaign aims to revolutionize agriculture by promoting sustainable practices and conscious consumption today for a thriving tomorrow.
In conclusion, the #SawalKalKaHai campaign is a significant step towards a sustainable agricultural future. It encourages everyone to consider the impact of their food choices, aiming for a healthier planet and better livelihoods for farmers. By working together, we can ensure a better tomorrow for generations to come.
