Salem Sago, also known as Javvarisi, is a unique food product from Tamil Nadu, India. This gluten-free starch is extracted from tapioca roots and is highly valued for its health benefits and culinary versatility. Recently, it has gained a Geographical Indication (GI) tag, which protects its identity and boosts its market presence at home and abroad.
The GI tag means that only sago produced in Salem can be sold as Salem Sago. This recognition helps protect the quality and reputation of this product. It also supports local farmers and businesses by ensuring they receive fair prices and preventing imitation by other products.
Salem Sago is made from tapioca, which is cultivated in the fertile lands of Salem district. The area has the perfect climate and soil conditions for growing tapioca, making it one of the top producers in India. Salem’s tapioca yields are impressive, averaging between 25 to 30 tonnes per hectare, far exceeding the national and global averages.
The Salem Starch and Sago Manufacturers Service Industrial Co-operative Society Ltd, known as Sagoserve, plays a crucial role in the industry. Founded in 1981, it helps farmers and manufacturers by providing quality control and marketing support. With Sagoserve’s guidance, Salem produces over 80% of India’s sago, making it the leading hub for this product.
Salem Sago is in high demand not only in India but also in Southeast Asia, where it is an essential ingredient in many dishes. Its clean processing methods and natural sun-drying techniques set it apart as one of the best-quality sago products in the world.
The GI tag for Salem Sago is a significant milestone. It helps farmers by increasing their income and opening new markets. With this tag, Salem Sago gains legal protection, which is essential for competing in premium global food markets.
Sagoserve has been instrumental in promoting Salem Sago. The organisation oversees auctions, branding, and quality assurance. By collaborating with government agencies, it has modernised storage and processing practices, ensuring that the sago industry thrives and remains sustainable.
Health-wise, Salem Sago is a great addition to any diet. It is naturally gluten-free, making it safe for those with gluten sensitivities. It is also easily digestible and has low cholesterol levels, making it heart-friendly. Thanks to its high potassium content, it can help regulate blood pressure. Moreover, its energy-boosting carbohydrates are perfect for athletes and those observing fasts.
Culinary uses of Salem Sago are vast. It is popular in both traditional and modern recipes. Some favourite dishes include:
– **Sabudana Khichdi**: A savory dish made with peanuts and potatoes, often enjoyed during fasting.
– **Sago Kheer**: A sweet pudding delicately flavoured with cardamom.
– **Sabudana Vadai**: Crispy fritters made from soaked sago and potatoes.
– **Mango Sago**: A dessert inspired by Thai cuisine, combining mangoes and coconut milk.
– **Bubble Tea**: Sago pearls add a delightful chewiness to milk tea.
– **Thai Sago Soup**: A comforting soup with chicken and coconut milk.
– **Sago Pancakes**: Gluten-free pancakes that are light and fluffy.
In recent years, Salem Sago has experienced significant growth in the market. Rising demand from both local consumers and international markets has driven this expansion. Government support, including initiatives from NABARD, has further strengthened its presence in retail and online marketplaces.
As the popularity of Salem Sago continues to rise, the Tamil Nadu government is working to promote more GI-tagged products. This initiative not only builds consumer trust but also expands access to broader markets.
In summary, Salem Sago is not just a food item; it represents a rich agricultural heritage and nutritional excellence. With its GI tag, health benefits, and growing global presence, Salem Sago shines as a treasured export from Tamil Nadu, making its way into kitchens around the world.